E-tailer Code of Ethics and Conduct

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1. An e-tailer should be committed to total customer satisfaction.Simply put, merchants who display our seal believe that their customers deserve to be treated the same way they want to be treated when they purchase goods and services. This means going the extra mile even when you're not required to. This principal recognizes that satisfied customers are the foundation for an online merchant's success and sustained growth.



2. An e-tailer should clearly, honestly and accurately represent their products, services and conditions.Merchants who display Bizcheck's seal use effective marketing methods, without misleading or misrepresenting the goods and services they offer. Put another way: they are above board about the value proposition they're offering. They understand that while hype and false promises may generate a spate of initial sales, the end result can only be dissatisfied customers demanding refunds. They also understand that an online merchant's reputation is as important as the quality of the goods and services he or she is selling.



3. They should deliver their products and services within the timeframe promised.Online merchants Bizcheck approves for our seal understand that the delivery of their products and services within the promised timeframe is essential to their long-term success and in developing satisfied, repeat customers. There is nothing more annoying to a customer than not to receive their purchase on time. This means e-tailers displaying our seal must intervene if necessary when a shipment is lost, or a product reaches its destination later than promised. Customers must be compensated and satisfied when things go wrong, even if it isn't the online merchant's fault. Bizcheck endorsed merchants take responsibility for delivering their goods and services on time-every time!



4. Their communications should be respectful and courteous.Online merchants displaying Bizcheck's seal fully understand the adage: 'the customer is always right -even when she isn't.' E-mail and phone communications should always be conducted professionally, with emphasis on quickly and satisfactorily solving a customer's problem. Being rude to a customer under any condition is simply not acceptable. Think about it, one dissatisfied customer can share his or her experience with hundreds of potential customers. This translates into lost opportunities and lost revenue.



5. They respond to inquiries and complaints in a constructive, timely manner.While it may be tempting for an online merchant to put off or avoid customer complaints, those online merchants who earn the Bizcheck seal of approval agree that such complaints should go to the top of their daily to-do lists. Again, one dissatisfied customer can nix hundreds of potential sales as the disgruntled customer vents to his friends, relatives- and sometimes even to the media.



6. They maintain appropriate security policies and practices to safeguard information.Bizcheck members agree and are required to protect their customers online data by installing and maintaining the latest security applications. This is the best way to counter ongoing attempts by identity thieves and hackers to cash in on such information. By doing so, their customers can shop with the utmost confidence that their the personal information is not being compromised.



7. They provide information on their polices about the transfer of information for marketing purposes.Online merchants displaying Bizcheck's seal embrace the concept of full disclosure when it comes to the merchant's privacy policies, as well as its policies on disclosing customer's personal information. Such policies are openly displayed and written in simple, easy-to-understand language.



8. They honor requests not to share such information.Likewise, all online merchants approved for Bizcheck's seal agree not to share their customer's information with third parties, unless specifically requested to do so.



9. They honor requests asking them not to solicit a customer in the future.Members of Bizcheck also agree with the principle that says companies do not have the right to solicit customers, who have specifically asked not to be contacted for new purchases, While this usually amounts to a small percentage of an online merchant's total customer base, e-tailers displaying Bizcheck's seal always honor such requests.



10. They follow the spirit and the letter of the law.Many businesses follow the letter of the law when it comes to customer service, but those online merchants that display Bizcheck's seal must be committed to also following the spirit of the law. For example, product warranties are provided to assure that customers receive ample value for their money, yet many consumers complain that some merchants will delay servicing their products when the end of the warranty is near. Bizcheck endorsed merchants have been known to extend a warranty a day or two in order to satisfy a customer, despite not having a legal obligation to do so. Bizcheck merchants pride themselves in always following the spirit of the law, which pays off in the long run with such dividends as customer loyalty and repeat sales!